Report · August 2026 · Five markets

Signals from the Field 2026

Insights, challenges and opportunities identified from real grower data across five markets. Where AI and generational knowledge work the same plan, checked against experience and trusted a little more each season.

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73%Report a real difference to their operation
50%Treat ORTH as their primary source
2 in 3Use it for nutrition and protection

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Signals from the Field 2026
Real grower data · Five markets · August 2026

Inside the report

  • The survey at a glance: the three numbers that carry the story, market by market.
  • Four field stories: pollinators, one-photo diagnosis, the tank-mix question, nutrition timed right.
  • How growers act on advice: the verify-first habit, in numbers.
  • What it means at scale: from answered questions to an operating system for the farm.
  • A five-point checklist for judging any field intelligence tool.

“A recommendation should earn its place in a plan the same way advice from any new agronomist would: checked against experience, then trusted a little more each season.”

305,000Users growing with ORTH
200Crops covered, from olives to quinoa
150+Countries with growers asking

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