Your variety, grown to its protocol.
For breeders and nurseries. ORTH puts the protocol behind your variety on every licensed grower's plot, in their language, and answers their questions in minutes.
You license varieties to growers on every continent. A variety performs as bred only when its protocol is followed. Today the plant material ships and the protocol reaches the grower by visit, manual and memory.
ORTH puts your variety guidelines on every licensee's phone, variety by variety, region by region, and sends you adoption, issues and crop development by variety and region every quarter.
Variety support, without the travel.
How a genetics company supports its licensees today, and how it supports them with ORTH.
What you get with ORTH.
Your variety guidelines built into ORTH, variety by variety and region by region, updated by your team. The same variety gets a different guideline in Peru and in Spain, and both are your official guideline.
Growers ask ORTH first. Routine questions on pruning, nutrition and timing are answered at your standard, in the grower's language, between visits. Your technical team is tagged in when judgment is needed.
Diagnosis against the block. A photo from a licensee's field returns the likely cause, your approved product and dose, the pre-harvest interval, and what to watch over the next 72 hours.
Planted area and adoption by variety and region, reported issues by category, crop development through the season, the questions growers ask and when. Aggregated and anonymised, with no grower named.
Variety performance in commercial conditions for your breeding and applied research, and the support demand you plan the technical team around.
Every licensee, every day.
What ORTH is worth to a licensee network.
Technical advice at USD 1 per recommendation instead of USD 1,000 per technical visit.
A grower’s problem gets your official advice in minutes, between scheduled visits.
One agronomist covers ten times the growers. ORTH answers the routine questions at your standard and escalates the exceptions with photo, history and location.
How it starts.
Enterprise, for the breeder and its licensees.
Your variety guidelines, on every licensee’s plot.
For a group, a network and its growers.
Strategic Partner: your licensees on the same terms as your technical team.
- Your variety guidelines, per region, behind every licensee’s answer.
- Your protocols behind every answer, on every farm.
- A private instance. Your data, exportable at any time.
- Validated by your own agronomists before rollout.